New Generation Post COVID-19 Travel Norm and Behavior

  • Post category:ANTOR

ANTOR has commissioned students majoring in Hospitality and Real Estate at The Chinese University of Hong Kong, to conduct a market research on the new generation post COVID-19 Travel Norm and Behavior.

In this project, we aim to find out new generation’s :

  • Interest in travel
  • Need and considerations in travel
  • Motivation and barriers of visiting a destination
  • Travel pattern and behaviors
  • Decision-making process and influences
  • Channels for searching travel information
    Based on the above findings, we would propose effective marketing and promotional
    strategies for attracting the new generation to different travel destinations in the coming two