New Generation Post COVID-19 Travel Norm and Behavior

ANTOR has commissioned students majoring in Hospitality and Real Estate at The Chinese University of Hong Kong, to conduct a market research on the new generation post COVID-19 Travel Norm and Behavior.

In this project, we aim to find out new generation’s :

• Interest in travel
• Need and considerations in travel
• Motivation and barriers of visiting a destination
• Travel pattern and behaviors
• Decision-making process and influences
• Channels for searching travel information
  Based on the above findings, we would propose effective marketing and promotional
  strategies for attracting the new generation to different travel destinations in the coming two
  years.